Our charts will give you a quick visual of why it's important to price your home correctly from the beginning.
Selling - Pricing your home to Sell
What is the difference between list and sales prices?
The list price is how much a house is advertised for and is usually only an estimate of what a seller would like to get for the property. The sales price is the amount a property sells for. It may be the same as the listing price, or higher or lower, depending on how accurately the property was originally priced and on market conditions. If you are a seller, you may need to adjust the listing price if there have been no offers within the first few months of the property's listing period.
What are the two most crucial factors when selling a home?
Price and condition are the two most crucial factors in selling a home, even in a down market. The first step is to price your home correctly. Use comparative sales information from your agent or pay for a professional appraiser ($400 to $750), to objectively evaluate your home's worth. Second, go through the house and repair any obvious cosmetic defects that could deter a buyer. In a down market, you may have to consider lowering your price and/or making a major repair, such as replacing the roof, in order to lure a buyer.
Also, make sure that your home is getting the exposure it deserves through open houses, broker open houses, advertising, good signage and a listing on the local multiple listing service or online listings provider.
Pricing Your Home to Sell
What about a low offer?
While in a normal market you may reject a low offer immediately – in a buyer's market a motivated seller will either accept or make a counteroffer. Although full-price or above-price offers are certainly preferred, there are other considerations involved:
Is the offer contingent upon anything, such as the sale of the buyer's current house? If so, a low offer, even at full price, may not be as attractive as an offer without that condition.
Is the offer made on the house as is, or does the buyer want the seller to make some repairs or lower the price instead?
Is the offer all cash, meaning the buyer has waived the financing contingency? If so, then an offer at less than the asking price may be more attractive to the seller than a full-price offer with a financing contingency.
Where do I get information on housing market stats?
A real estate agent is a reliable source for finding out the status of the local housing market. So is your statewide association of Realtors, most of which are continuously compiling such statistics from local real estate boards. For overall housing statistics, U.S. Housing Markets regularly publishes quarterly reports on home building and home buying. Your local Builders Association probably gets this report.
Another source is the United States Census Bureau: https://www.census.gov
Aiello & Associates can provide you with housing market information.
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