Pricing your home to Sell - CHARTS

Activity vs Timing

This chart illustrates the level of excitement and interest in a new listing over time. It also demonstrates the importance of pricing correctly. When a property is first listed, it generates a very high level of interest from prospective buyers, which reduces dramatically over time. It is important to be priced correctly from the beginning, during the peak of this curve.

Effects of Over Pricing

This is the average percentage difference between the Asking and Selling Price by the length of time a home stays on the market.

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Importance of Pricing

The center-line represents market value. As you move above this market value, you attract much smaller percentage of prospective buyers, greatly reducing your chances of a sale. Conversely, as you move below market value, you attract a much larger percentage of potential buyers.

Setting the Price

When setting a price for your property, the listing level must strike a balance between the seller’s need to achieve the best-possible return and the buyer’s need to get good value. With many years of experience, a professional Real Estate Agent can help you set a price that will accomplish both objectives.

Establishing market value

The market value of your property is determined in exactly the same way as any other commodity – what a buyer is willing to pay for it in today’s market. Despite the price you paid originally, or the value of any improvements you may have made, the value is determined by market forces.

Look at the competition

Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If

it’s not in line with similar properties that are available, buyers won’t consider it good value for money.

Sources of Buyers

When you want a buyer, come to us first.

There are several excellent reasons for selecting a professional Real Estate Agent to handle the sale of your property. For starters, our long-standing real estate expertise gives us the ability to network with other firms’ agents to promote your property to the widest possible audience, including the Internet. Selling your property depends on a lot more than

advertising and signage – it takes referrals, word-of-mouth advertising, and networking.

Note: The percentages are subject to change without notice.

Pitfalls of Over Pricing

Overpricing your home in the belief that you can reduce the price back later is a strategy that can backfire badly. For example, by the time you reduce your price, you may miss out on a surge of interest in properties like yours. Also, if prices are lowered, buyers may wonder if there’s something wrong with the property that kept other buyers away. So to keep from selling your property at below market value and

from wasting valuable time, don’t fall into the overpricing trap.